Design Like Apple is published by Wiley in July 2012. This book has 208 pages in English, ISBN-13 9781118290316.
Implement the same principles that shaped Apple’s approach to design
Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail–îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple’s unique approach to product creation, manufacturing, delivery, and customer experience.
- Offers behind-the-scenes stories from current and recent Apple insiders
- Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
- Delivers how-to lessons across design, marketing, and business strategy
Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.