Business Adventures

Business Adventures
Business Adventures is published by in July 2014. This book has 367 pages in English, ISBN-13 9781497644892.

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.

Review

“More than two decades after Warren [Buffett] lent it to me—and more than four decades after it was first published—Business Adventures remains the best business book I’ve ever read . . . Brooks’s deeper insights about business are just as relevant today as they were back then.” —Bill Gates, The Wall Street Journal

“Rare pro-business portraiture which will stand up among the best financial journalism.” —Kirkus

“Brooks’s great contribution is his synthesis of all the elements that made the 1960s the most volatile in Wall Street history . . . and making so much material easily digestible for the uninitiated.” —Publishers Weekly

“Brooks . . . is about the only writer around who combines a thorough knowledge of finance with the ability to perceive behind the dance of numbers ‘high, pure, moral melodrama on the themes of possession, domination, and belonging.’” —Time

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